Well, FINALLY I have some media to share with you!! This short article is from my METRO paper this morning:
Come on, taste the noise
A study published in Food Quality and Experience says high levels of background noise can affect people's palates - perhaps explaining why airline passengers often complain that food on board is bland. The research blames the roar of aircraft engines.
Dr. Andy Woods of Unilever headed an experiment wherein volunteers were blindfolded and given a range of foods to taste while being exposed to different levels of "white noise."
The volunteers had less acute sensations of sweetness or saltiness the louder the noise became, said Woods.
Now, I'm going to look into Food Quality and Experience. Sounds like a publication I can get behind!! But staying on topic, this is why we get so much more out of a meal when it is not being consumed on the go.
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2 comments:
that's fascinating! I wonder if the noise effects the energy of the food, like shakes up the atoms or something? everything is energy, after all.
That's an interesting thought, T. I still have to look up where this was published! Cheers! xo K
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